by: Mary Frances Hill
The popular rappers Public Enemy said it first, and now a Richmond hairstylist has adopted a choice phrase for beauty consumers: "Don't believe the hype."
Don't believe the slogans and ad jingles for shampoos and conditioners guaranteeing volume, shine and control; don't believe the well-paid model when she tells you how a skin cream has changed her life, says Peter Jovan, a Richmond hairstylist.
Calling themselves the Human Safe Network, and encouraging their audiences to use "human safe" (non-toxic) beauty products, Jovan and his wife Janica will hold seminars for stylists and the public across the country, beginning with Calgary and Toronto dates in September.
